Target Group Analysis
Business Case
An international Dutch bank has expressed interest in receiving a specialized and comprehensive overview per target group, identifying their needs and current training status. This information will be used to develop and deliver a tailor-made training program for each target group in the future, ensuring that all employees receive the necessary education and skills to meet the bank’s compliance requirements.
The bank wanted to understand the specific needs and current training status of each target group. A significant amount of planning and coordination would be required to ensure the success of the program.
After conducting thorough assessments and discussions with the internal academy regarding their specific requirements, objectives, and concerns, it has been mutually agreed upon that Simon Consulting will develop a methodology for conducting a target group and training needs analysis for the academy.
We developed a target group and training needs analysis methodology for the bank’s academy. After the implementation of the methodology, Simon Consulting was also responsible for coordinating the analysis for the Dutch subsidiaries, the business lines Retail Banking and Private Banking, and the European branches or subsidiaries in France, Belgium, Germany and the UK.